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Naïf was founded by Jochem & Sjoerd, who discovered the presence of harmful ingredients in baby skincare and decided to create a solution. Their skincare products for Babies & Kids are made with natural ingredients that the skin truly needs, while being gentle on the planet. With a philosophy of doing good, Naïf aims to leave a positive impact on both humans and the environment, prioritizing purity, sustainability, and the well-being of future generations.

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